June 2013

Colorado Ballet lifts you out of everyday.

Examples of posters from the 2012 Colorado Ballet seasonWe recently partnered with Colorado-based photographer Allen Birnbach to create a new branding campaign for Colorado Ballet. A series of images feature Colorado Ballet dancers in stark contrast to the unexpected, mundane environments in which they find themselves. The theme line, ā€œLifts you out of everyday,ā€ prompts readers to escape the everyday grind for the pleasure and beauty of Colorado Ballet. The campaign includes light rail and mall shuttle advertising, Denver Theatre District street banners, guerrilla tactics, newspaper and magazine advertising.