Self-deprecation and snowballs.
We recently finished a new campaign for Breckenridge to help the town gain acceptance for their new paid parking system. Diffusing anger and frustration with a little self-deprecating humor takes courage. Kudos to the good folks at the Town of Breckenridge, Colorado for being willing to take the hit!
The feel-good vote of the 2016 election season.
No groping. No groveling. No flinging of insults. In the midst of a truly ugly election season, Launch found the beauty and the wonder. It was a truly bright moment for us to create the YES on SCFD campaign this fall. The Science and Cultural Facilities District supports essential funding for 300 cultural organizations in our seven-county metro area and comes up for renewal every 12 years. The renewal initiative passed in all seven counties with a 63% yes vote victory.
Curating a Case for the Arts.
Launch recently helped the Bonfils-Stanton Foundation answer the question, “Why Arts?” Bonfils-Stanton is now directing 100% of their grantmaking resources into the arts. We created a new section on their website to explore how the arts improve our economy, the education of our youth, as well as our collective health and environment. As it’s been said before, Earth without Art, is just “eh.” View more of our work for Bonfils-Stanton Foundation.
A spiffy new web home for RidgeGate.
We hope you’ll tour the updated website for RidgeGate – a sustainable community located in Lone Tree, Colorado. The new site offers a more visually dynamic experience, with a complete tour of homes, arts and culture, health and wellness, everyday life, as well as the business and commercial environment. Launch has helped RidgeGate evolve over the past decade, from a prairie of tall grasses and a few sprinkled homes, to a thriving mixed-use community that is one of the most vibrant places to live and work in Douglas County. View more of our work for RidgeGate.
We don’t shy away from the hard stuff.
Launch is thrilled to be taking a journey with the Center for Bioethics and Humanities at the University of Colorado Anschutz Medical Campus as we market Hard Call, a series of events, podcasts, and curricula material that explore the difficult and controversial choices we’re forced to make about our health. Launch has collaborated on the program development, led the website and podcast brand design, as well as provided strategic marketing counsel. Learn more and stay connected to this very cool project at hardcallshow.org.
Recent acts of brand refreshment.
The Bonfils-Stanton Foundation (BSF) has been operating as a humble partner and funder to the booming arts and leadership scene in Denver. Launch came on board in 2015 with a rebranding effort to help the organization become more extroverted and relevant in today’s digital environment. Creativity is an important trait that intersects both the arts and leaders in our community, so we infused the BSF brand with a renewed sense of creative energy as well. This is important as BSF solidifies itself as a go-to resource for arts and leadership in our community, and as a conduit for elevating Denver’s culture nationally.
Take the Keller Homes Test Drive.
Keller Homes is a family-owned homebuilder in Colorado Springs, and one of Launch’s longstanding clients. This spring we created a TV, radio, and online campaign for Keller to generate traffic and qualified leads. The Test Drive campaign offers a 15 minute look ‘under the roof’ to demonstrate how Keller Homes are designed and built differently. Pam Keller, Vice President of Sales and Marketing, shared these kind words about our work on the campaign:
“Launch took the time upfront to listen to the challenges we were facing in real estate market before they developed our 2012 campaign. The outcome has allowed us to have a fully integrated campaign that has helped to overcome objections and produce sales. Currently we have exceeded our YTD goals and believe that the campaign has had a direct impact on our success. Bravo!”