What gets us fired up.

Bulking up with a smile.

We just finished a scrappy campaign for the Town of Breckenridge Recreation Department to educate citizens and members about their hefty $17 million renovation underway. A happy collection of posters, postcards, local newspaper ads and radio. We love working up a sweat for a good cause.

They had us at the first whistle.

Cumbres & Toltec Scenic Railroad was recently voted the #1 scenic railroad in the United States by USA Today readers.This national historic landmark offers day trips that zig zag between the Colorado and New Mexico border for 64 miles. We launched a multi-media campaign this winter that is broadening the reach and the appeal to travelers 50+. We’ve given new energy to the brand while staying true to its authentic Western heritage.

Self-deprecation and snowballs.

breck-webWe recently finished a new campaign for Breckenridge to help the town gain acceptance for their new paid parking system. Diffusing anger and frustration with a little self-deprecating humor takes courage. Kudos to the good folks at the Town of Breckenridge, Colorado for being willing to take the hit!

The feel-good vote of the 2016 election season.

polar-bear-scfd-signNo  groping. No groveling. No flinging of insults. In the midst of a truly ugly election season, Launch found the beauty and the wonder. It was a truly bright moment for us to create the YES on SCFD campaign this fall. The Science and Cultural Facilities District supports essential funding for 300 cultural organizations in our seven-county metro area and comes up for renewal every 12 years. The renewal initiative passed in all seven counties with a 63% yes vote victory.

Using some Snark to curb tobacco smoking.

cdphe-snarky-tobaccoLaunch recently led the creative development of two online campaigns to curb social smoking among young adults in Colorado. The campaigns were developed for the Colorado Department of Public Health and Environment, in partnership with SE2. Knowing that preachy or health-scare tactics would fall on deaf ears with this millennial audience, we turned to snarky humor and authenticity instead. Jess Harvat, tobacco communication specialist at CDPHE, says this about the work. “We found a different way to connect with social smokers by acknowledging how they feel and look after smoking. The campaign represents a fresh way to address one of the most serious health issues in our country.” Check out the Snarky Sentiments and Party Animals campaigns.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Curating a Case for the Arts.

why-arts-postLaunch recently helped the Bonfils-Stanton Foundation answer the question, “Why Arts?” Bonfils-Stanton is now directing 100% of their grantmaking resources into the arts. We created a new section on their website to explore how the arts improve our economy, the education of our youth, as well as our collective health and environment. As it’s been said before, Earth without Art, is just “eh.” View more of our work for Bonfils-Stanton Foundation.

Save

Save

Save

A spiffy new web home for RidgeGate.

ridgegate-homepageWe hope you’ll tour the updated website for RidgeGate – a sustainable community located in Lone Tree, Colorado. The new site offers a more visually dynamic experience, with a complete tour of homes, arts and culture, health and wellness, everyday life, as well as the business and commercial environment. Launch has helped RidgeGate evolve over the past decade, from a prairie of tall grasses and a few sprinkled homes, to a thriving mixed-use community that is one of the most vibrant places to live and work in Douglas County. View more of our work for RidgeGate.

Save

We don’t shy away from the hard stuff.

Hard Call podcast artwork and brandingLaunch is thrilled to be taking a journey with the Center for Bioethics and Humanities at the University of Colorado Anschutz Medical Campus as we market Hard Call, a series of events, podcasts, and curricula material that explore the difficult and controversial choices we’re forced to make about our health. Launch has collaborated on the program development, led the website and podcast brand design, as well as provided strategic marketing counsel. Learn more and stay connected to this very cool project at hardcallshow.org.

Reducing Debbie Downers on US 36.

36commutingWe launched a behavior change campaign to transition solo drivers on the US 36 corridor into new habits of carpooling, van pooling, and taking public transit. The multi media campaign launched in 2014, with phase 2 just wrapping up at the end of summer 2015. We were stoked that unique site visits to 36CommutingSolutions.org were up by 322% just two weeks after the campaign launched. See more work.

Recent acts of brand refreshment.

BFS-rebrandThe Bonfils-Stanton Foundation (BSF) has been operating as a humble partner and funder to the booming arts and leadership scene in Denver. Launch came on board in 2015 with a rebranding effort to help the organization become more extroverted and relevant in today’s digital environment. Creativity is an important trait that intersects both the arts and leaders in our community, so we infused the BSF brand with a renewed sense of creative energy as well. This is important as BSF solidifies itself as a go-to resource for arts and leadership in our community, and as a conduit for elevating Denver’s culture nationally.