Colorado Department of Public Health and Environment

These two distinct online video campaigns are designed to connect with young adults who are social smokers and interrupt the progression of their smoking habits. The Snarky Sentiments campaign utilizes sarcastic humor to poke fun at the dating and social hazards associated with casual cigarette smoking. The After-Party Animals campaign is based on the insight that social smokers often wake up feeling crappy after a night of partying – as smoking intensifies their hangover.

Snarky Sentiments




After-Party Animals