36 Commuting Solutions

Launch developed a strategic marketing and communications plan to motivate solo drivers along the US 36 corridor to seek alternate modes of transportation during the express lanes construction project, and to embrace ongoing carpooling, van pooling, and public transit habits once the express lanes opened. Media tactics include bus boards, banner ads, YouTube pre-roll, Pandora radio, and outdoor signage. Within the first two weeks of the campaign launch in September 2014, unique site visits to 36CommutingSolutions.org were up by 322%.

Phase One – Fall 2014

36 Commuting Solutions "Curb Your Frustration" 36 Commuting Solutions "Don't Go It Alone"

Phase Two: Summer 2015

36 Commuting Solutions Ad "Express Lane Envy?" 36 Commuting Solutions Ad "Express Lane Groupies Ride Free" 36 Commuting Solutions Ad "Together We Cruise"

36 Commuting Solutions Campaign Website