Launch developed a strategic marketing and communications plan to motivate solo drivers along the US 36 corridor to seek alternate modes of transportation during the express lanes construction project, and to embrace ongoing carpooling, van pooling, and public transit habits once the express lanes opened. Media tactics include bus boards, banner ads, YouTube pre-roll, Pandora radio, and outdoor signage. Within the first two weeks of the campaign launch, unique site visits to CommutingSolutions.org were up by 322%.
