Cumbres & Toltec Scenic Railroad was recently voted the #1 scenic railroad in the United States by USA Today readers. This national historic landmark offers day trips that zig zag between the Colorado and New Mexico border for 64 miles. In our initial multi-media campaign for this unique experience, Launch has broadened the reach and the appeal to travelers in the region between Memorial Day and early October. We’ve given new energy to the brand while staying true to its authentic Western heritage.
