The feel-good vote of the 2016 election season.
No groping. No groveling. No flinging of insults. In the midst of a truly ugly election season, Launch found the beauty and the wonder. It was a truly bright moment for us to create the YES on SCFD campaign this fall. The Science and Cultural Facilities District supports essential funding for 300 cultural organizations in our seven-county metro area and comes up for renewal every 12 years. The renewal initiative passed in all seven counties with a 63% yes vote victory.
Launch recently led the creative development of two online campaigns to curb social smoking among young adults in Colorado. The campaigns were developed for the Colorado Department of Public Health and Environment, in partnership with SE2. Knowing that preachy or health-scare tactics would fall on deaf ears with this millennial audience, we turned to snarky humor and authenticity instead. Jess Harvat, tobacco communication specialist at CDPHE, says this about the work. “We found a different way to connect with social smokers by acknowledging how they feel and look after smoking. The campaign represents a fresh way to address one of the most serious health issues in our country.” Check out the 
Launch recently helped the