November 2015

Reducing Debbie Downers on US 36.

36commutingWe launched a behavior change campaign to transition solo drivers on the US 36 corridor into new habits of carpooling, van pooling, and taking public transit. The multi media campaign launched in 2014, with phase 2 just wrapping up at the end of summer 2015. We were stoked that unique site visits to were up by 322% just two weeks after the campaign launched. See more work.