Reducing Debbie Downers on US 36.

36commutingWe launched a behavior change campaign to transition solo drivers on the US 36 corridor into new habits of carpooling, van pooling, and taking public transit. The multi media campaign launched in 2014, with phase 2 just wrapping up at the end of summer 2015. We were stoked that unique site visits to were up by 322% just two weeks after the campaign launched. See more work.

Take the Keller Homes Test Drive.

Screengrab from the Keller Homes Test Drive commercialKeller Homes is a family-owned homebuilder in Colorado Springs, and one of Launch’s longstanding clients. This spring we created a TV, radio, and online campaign for Keller to generate traffic and qualified leads. The Test Drive campaign offers a 15 minute look ‘under the roof’ to demonstrate how Keller Homes are designed and built differently. Pam Keller, Vice President of Sales and Marketing, shared these kind words about our work on the campaign:

“Launch took the time upfront to listen to the challenges we were facing in real estate market before they developed our 2012 campaign. The outcome has allowed us to have a fully integrated campaign that has helped to overcome objections and produce sales. Currently we have exceeded our YTD goals and believe that the campaign has had a direct impact on our success. Bravo!”