February 2015

Childhood obesity steals dreams.

Screencapture of LiveWell Colorado childhood obesity TV spotOur client LiveWell Colorado is raising awareness around the complex issue of childhood obesity. What are the contributing factors, and how is Colorado collectively making healthy change? We introduced a new TV spot during the 2014 Winter Olympics that addresses the environmental factors leading to childhood obesity. The new campaign has also been trans-created for Colorado’s Hispanic audience. It’s alarming how today’s world is weighing heavy on Colorado kids.