July 2016

Using some Snark to curb tobacco smoking.

cdphe-snarky-tobaccoLaunch recently led the creative development of two online campaigns to curb social smoking among young adults in Colorado. The campaigns were developed for the Colorado Department of Public Health and Environment, in partnership with SE2. Knowing that preachy or health-scare tactics would fall on deaf ears with this millennial audience, we turned to snarky humor and authenticity instead. Jess Harvat, tobacco communication specialist at CDPHE, says this about the work. “We found a different way to connect with social smokers by acknowledging how they feel and look after smoking. The campaign represents a fresh way to address one of the most serious health issues in our country.” Check out the Snarky Sentiments and Party Animals campaigns.

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Curating a Case for the Arts.

why-arts-postLaunch recently helped the Bonfils-Stanton Foundation answer the question, “Why Arts?” Bonfils-Stanton is now directing 100% of their grantmaking resources into the arts. We created a new section on their website to explore how the arts improve our economy, the education of our youth, as well as our collective health and environment. As it’s been said before, Earth without Art, is just “eh.” View more of our work for Bonfils-Stanton Foundation.

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A spiffy new web home for RidgeGate.

ridgegate-homepageWe hope you’ll tour the updated website for RidgeGate – a sustainable community located in Lone Tree, Colorado. The new site offers a more visually dynamic experience, with a complete tour of homes, arts and culture, health and wellness, everyday life, as well as the business and commercial environment. Launch has helped RidgeGate evolve over the past decade, from a prairie of tall grasses and a few sprinkled homes, to a thriving mixed-use community that is one of the most vibrant places to live and work in Douglas County. View more of our work for RidgeGate.

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