Blog Archives

Colorado Ballet enjoys record-breaking season.

Poster for Colorado Ballet's CinderellaColorado Ballet, now in the second year of our evolved branding and retail campaign, has posted record breaking sales for the 2013-2014 season. The hauntingly beautiful Giselle opened to rave reviews from audience members and critics. Colorado Ballet’s 53rd annual production of The Nutcracker broke previous revenue records set in the 2012-2013 season. The spring production ofCinderella had the highest average attendance per performance for any production excluding The Nutcracker for at least the last 20 years. Launch is honored to be a part of the success.

Childhood obesity steals dreams.

Screencapture of LiveWell Colorado childhood obesity TV spotOur client LiveWell Colorado is raising awareness around the complex issue of childhood obesity. What are the contributing factors, and how is Colorado collectively making healthy change? We introduced a new TV spot during the 2014 Winter Olympics that addresses the environmental factors leading to childhood obesity. The new campaign has also been trans-created for Colorado’s Hispanic audience. It’s alarming how today’s world is weighing heavy on Colorado kids.