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Photo of Jesus Fuentes, director, working on the LiveWell Colorado Hispanic campaignLaunch teamed with Director Jesus Fuentes of ideasQueFuncionan to produce a Spanish version of LiveWell Colorado’s awakening TV spot this spring. The :60 spot features a multi-generational Hispanic family and educates viewers that obesity is not as extreme as we might think – inspiring members of Colorado’s Hispanic community to find out their own weight status.

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