Our work for LiveWell Colorado is the first social marketing campaign in the nation that seeks to visually correct the perception of obesity, and in doing so, create a personal connection to the issue. The campaign has been noticed locally and nationally for its strategic and creative thinking. Awards include a platinum MarComm, gold Davey, silver Telly, People’s Choice at the Denver 50 and a finalist recognition in the PR News Nonprofit PR Awards. Of course, we think the real juice is that over 500,000 Body Mass Index (BMI) checks have been done on the LiveWell Colorado website. Kudos to our amazing interactive partners at rabble+rouser.