We just finished a scrappy campaign for the Town of Breckenridge Recreation Department to educate citizens and members about their hefty $17 million renovation underway. A happy collection of posters, postcards, local newspaper ads and radio. We love working up a sweat for a good cause.
Cumbres & Toltec Scenic Railroad was recently voted the #1 scenic railroad in the United States by USA Today readers.This national historic landmark offers day trips that zig zag between the Colorado and New Mexico border for 64 miles. We launched a multi-media campaign this winter that is broadening the reach and the appeal to travelers 50+. We’ve given new energy to the brand while staying true to its authentic Western heritage.
Our client LiveWell Colorado is raising awareness around the complex issue of childhood obesity. What are the contributing factors, and how is Colorado collectively making healthy change? We introduced a new TV spot during the 2014 Winter Olympics that addresses the environmental factors leading to childhood obesity. The new campaign has also been trans-created for Colorado’s Hispanic audience. It’s alarming how today’s world is weighing heavy on Colorado kids.
We recently evolved the branding campaign for RidgeGate, a new urbanism community located in Lone Tree, Colorado. The series of print ads will be featured over the next year in Colorado Homes & Lifestyles, 5280 Magazine and Lone Tree-area community papers. With nearly than 3,000 residents, growing retail districts, cultural and lifestyle facilities, RidgeGate is becoming a vibrant blend of urban and open.
We’re so happy to have Jess Wirt McCaa on board as our new account supervisor on the LiveWell Colorado campaign to reduce and prevent obesity in Colorado. Jess was most recently an account supervisor at Amelie Company in Denver, where she led social change campaigns for the Colorado Department of Transportation and Delta Dental. Jess and her hubby have 3-year old identical twin boys, Leo and Zander. Now that mom’s fully immersed in the LiveWell culture, those little guys are getting a lot more quinoa muffins and carrot sticks. Sorry boys!
We recently partnered with Colorado-based photographer Allen Birnbach to create a new branding campaign for Colorado Ballet. A series of images feature Colorado Ballet dancers in stark contrast to the unexpected, mundane environments in which they find themselves. The theme line, “Lifts you out of everyday,” prompts readers to escape the everyday grind for the pleasure and beauty of Colorado Ballet. The campaign includes light rail and mall shuttle advertising, Denver Theatre District street banners, guerrilla tactics, newspaper and magazine advertising.
In partnership with Denver web firm Engrain, Launch recently rebranded, retooled, and refreshed our client RidgeGate’s community website. If you’ve never heard of this new urbanism community, it is located in Lone Tree, Colorado, just west of I-25 at Lincoln Avenue. Come take a virtual tour. Our hats are off to Engrain for their fantastic collaboration and expertise.
In spring 2012, the ladies of Launch headed up to the Aspen Short Film Festival to recharge our creative engines and celebrate our first decade in business (hard to believe we opened our doors back in 2002!) Special thanks to Christina Schroeder, chief rouser at rabble+rouser for joining the party, which included low-carb healthy breakfasts followed by buckets of wine!
Launch teamed with Director Jesus Fuentes of ideasQueFuncionan to produce a Spanish version of LiveWell Colorado’s awakening TV spot this spring. The :60 spot features a multi-generational Hispanic family and educates viewers that obesity is not as extreme as we might think – inspiring members of Colorado’s Hispanic community to find out their own weight status.
Our work for LiveWell Colorado is the first social marketing campaign in the nation that seeks to visually correct the perception of obesity, and in doing so, create a personal connection to the issue. The campaign has been noticed locally and nationally for its strategic and creative thinking. Awards include a platinum MarComm, gold Davey, silver Telly, People’s Choice at the Denver 50 and a finalist recognition in the PR News Nonprofit PR Awards. Of course, we think the real juice is that over 500,000 Body Mass Index (BMI) checks have been done on the LiveWell Colorado website. Kudos to our amazing interactive partners at rabble+rouser.
