Self-deprecation and snowballs.
We recently finished a new campaign for Breckenridge to help the town gain acceptance for their new paid parking system. Diffusing anger and frustration with a little self-deprecating humor takes courage. Kudos to the good folks at the Town of Breckenridge, Colorado for being willing to take the hit!
We don’t shy away from the hard stuff.
Launch is thrilled to be taking a journey with the Center for Bioethics and Humanities at the University of Colorado Anschutz Medical Campus as we market Hard Call, a series of events, podcasts, and curricula material that explore the difficult and controversial choices we’re forced to make about our health. Launch has collaborated on the program development, led the website and podcast brand design, as well as provided strategic marketing counsel. Learn more and stay connected to this very cool project at hardcallshow.org.