Less like a lamb, more like a lion.
Earlier this year, Launch was honored to partner with Morris Animal Foundation to help evolve their brand. This amazing organization has been improving the health of animals worldwide for nearly 70 years. And they are based right here in Denver! While the multitudes of species they serve tend to keep their gratitude to themselves, we thought it was time to help MAF speak a little more boldly about all of their scientific advancements and accomplishments. Chances are, your kitties and pups are healthier today because of the work of Morris Animal Foundation.
We just finished a scrappy campaign for the Town of Breckenridge Recreation Department to educate citizens and members about their hefty $17 million renovation underway. A happy collection of posters, postcards, local newspaper ads and radio. We love working up a sweat for a good cause.
Cumbres & Toltec Scenic Railroad was recently voted the #1 scenic railroad in the United States by USA Today readers.This national historic landmark offers day trips that zig zag between the Colorado and New Mexico border for 64 miles. We launched a multi-media campaign this winter that is broadening the reach and the appeal to travelers 50+. We’ve given new energy to the brand while staying true to its authentic Western heritage. 
We recently finished a new campaign for Breckenridge to help the town gain acceptance for their new paid parking system. Diffusing anger and frustration with a little self-deprecating humor takes courage. Kudos to the good folks at the 
No groping. No groveling. No flinging of insults. In the midst of a truly ugly election season, Launch found the beauty and the wonder. It was a truly bright moment for us to create the YES on SCFD campaign this fall. The Science and Cultural Facilities District supports essential funding for 300 cultural organizations in our seven-county metro area and comes up for renewal every 12 years. The renewal initiative passed in all seven counties with a 63% yes vote victory.
Launch recently led the creative development of two online campaigns to curb social smoking among young adults in Colorado. The campaigns were developed for the Colorado Department of Public Health and Environment, in partnership with SE2. Knowing that preachy or health-scare tactics would fall on deaf ears with this millennial audience, we turned to snarky humor and authenticity instead. Jess Harvat, tobacco communication specialist at CDPHE, says this about the work. “We found a different way to connect with social smokers by acknowledging how they feel and look after smoking. The campaign represents a fresh way to address one of the most serious health issues in our country.” Check out the 
Launch recently helped the 
We hope you’ll tour the updated website for 
Launch is thrilled to be taking a journey with the Center for Bioethics and Humanities at the University of Colorado Anschutz Medical Campus as we market Hard Call, a series of events, podcasts, and curricula material that explore the difficult and controversial choices we’re forced to make about our health. Launch has collaborated on the program development, led the website and podcast brand design, as well as provided strategic marketing counsel. Learn more and stay connected to this very cool project at 
We launched a behavior change campaign to transition solo drivers on the US 36 corridor into new habits of carpooling, van pooling, and taking public transit. The multi media campaign launched in 2014, with phase 2 just wrapping up at the end of summer 2015. We were stoked that unique site visits to