We recently finished a new campaign for Breckenridge to help the town gain acceptance for their new paid parking system. Diffusing anger and frustration with a little self-deprecating humor takes courage. Kudos to the good folks at the Town of Breckenridge, Colorado for being willing to take the hit!
No groping. No groveling. No flinging of insults. In the midst of a truly ugly election season, Launch found the beauty and the wonder. It was a truly bright moment for us to create the YES on SCFD campaign this fall. The Science and Cultural Facilities District supports essential funding for 300 cultural organizations in our seven-county metro area and comes up for renewal every 12 years. The renewal initiative passed in all seven counties with a 63% yes vote victory.
Launch recently led the creative development of two online campaigns to curb social smoking among young adults in Colorado. The campaigns were developed for the Colorado Department of Public Health and Environment, in partnership with SE2. Knowing that preachy or health-scare tactics would fall on deaf ears with this millennial audience, we turned to snarky humor and authenticity instead. Jess Harvat, tobacco communication specialist at CDPHE, says this about the work. “We found a different way to connect with social smokers by acknowledging how they feel and look after smoking. The campaign represents a fresh way to address one of the most serious health issues in our country.” Check out the Snarky Sentiments and Party Animals campaigns.
We launched a behavior change campaign to transition solo drivers on the US 36 corridor into new habits of carpooling, van pooling, and taking public transit. The multi media campaign launched in 2014, with phase 2 just wrapping up at the end of summer 2015. We were stoked that unique site visits to 36CommutingSolutions.org were up by 322% just two weeks after the campaign launched. See more work.
Being the lady Launchers that we are, it was great to partner with the Colorado Women’s Chamber of Commerce on their flagship program, Board Bound. The goal is to place 3+ women on every Colorado public and private board. Launch created a brand and marketing tool kit for Board Bound, including a logo and tagline, updated website, info-graphics, ads, collateral materials, and board room coasters. Maybe you know a woman who might benefit from board-readiness training, networking, or sponsorship opportunities? Find out more at boardbound.org.
Keller Homes is a family-owned homebuilder in Colorado Springs, and one of Launch’s longstanding clients. This spring we created a TV, radio, and online campaign for Keller to generate traffic and qualified leads. The Test Drive campaign offers a 15 minute look ‘under the roof’ to demonstrate how Keller Homes are designed and built differently. Pam Keller, Vice President of Sales and Marketing, shared these kind words about our work on the campaign:
“Launch took the time upfront to listen to the challenges we were facing in real estate market before they developed our 2012 campaign. The outcome has allowed us to have a fully integrated campaign that has helped to overcome objections and produce sales. Currently we have exceeded our YTD goals and believe that the campaign has had a direct impact on our success. Bravo!”
