We recently finished a new campaign for Breckenridge to help the town gain acceptance for their new paid parking system. Diffusing anger and frustration with a little self-deprecating humor takes courage. Kudos to the good folks at the Town of Breckenridge, Colorado for being willing to take the hit!
No groping. No groveling. No flinging of insults. In the midst of a truly ugly election season, Launch found the beauty and the wonder. It was a truly bright moment for us to create the YES on SCFD campaign this fall. The Science and Cultural Facilities District supports essential funding for 300 cultural organizations in our seven-county metro area and comes up for renewal every 12 years. The renewal initiative passed in all seven counties with a 63% yes vote victory.
Launch recently led the creative development of two online campaigns to curb social smoking among young adults in Colorado. The campaigns were developed for the Colorado Department of Public Health and Environment, in partnership with SE2. Knowing that preachy or health-scare tactics would fall on deaf ears with this millennial audience, we turned to snarky humor and authenticity instead. Jess Harvat, tobacco communication specialist at CDPHE, says this about the work. “We found a different way to connect with social smokers by acknowledging how they feel and look after smoking. The campaign represents a fresh way to address one of the most serious health issues in our country.” Check out the Snarky Sentiments and Party Animals campaigns.
We hope you’ll tour the updated website for RidgeGate – a sustainable community located in Lone Tree, Colorado. The new site offers a more visually dynamic experience, with a complete tour of homes, arts and culture, health and wellness, everyday life, as well as the business and commercial environment. Launch has helped RidgeGate evolve over the past decade, from a prairie of tall grasses and a few sprinkled homes, to a thriving mixed-use community that is one of the most vibrant places to live and work in Douglas County. View more of our work for RidgeGate.
Launch is thrilled to be taking a journey with the Center for Bioethics and Humanities at the University of Colorado Anschutz Medical Campus as we market Hard Call, a series of events, podcasts, and curricula material that explore the difficult and controversial choices we’re forced to make about our health. Launch has collaborated on the program development, led the website and podcast brand design, as well as provided strategic marketing counsel. Learn more and stay connected to this very cool project at hardcallshow.org.
We launched a behavior change campaign to transition solo drivers on the US 36 corridor into new habits of carpooling, van pooling, and taking public transit. The multi media campaign launched in 2014, with phase 2 just wrapping up at the end of summer 2015. We were stoked that unique site visits to 36CommutingSolutions.org were up by 322% just two weeks after the campaign launched. See more work.
The Bonfils-Stanton Foundation (BSF) has been operating as a humble partner and funder to the booming arts and leadership scene in Denver. Launch came on board in 2015 with a rebranding effort to help the organization become more extroverted and relevant in today’s digital environment. Creativity is an important trait that intersects both the arts and leaders in our community, so we infused the BSF brand with a renewed sense of creative energy as well. This is important as BSF solidifies itself as a go-to resource for arts and leadership in our community, and as a conduit for elevating Denver’s culture nationally.
Launch partnered with the good folks at FIREANT STUDIO to evolve the website for the Springwoods Village community north of Houston, Texas. This mixed-use sustainable community is growing quickly now that ExxonMobil and Southwestern Energy have located their headquarter campuses there. Kudos also go to our traveling partner, Mary Pantier for her gorgeous photography. Check it out at SpringwoodsVillage.com
Keller Homes is a family-owned homebuilder in Colorado Springs, and one of Launch’s longstanding clients. This spring we created a TV, radio, and online campaign for Keller to generate traffic and qualified leads. The Test Drive campaign offers a 15 minute look ‘under the roof’ to demonstrate how Keller Homes are designed and built differently. Pam Keller, Vice President of Sales and Marketing, shared these kind words about our work on the campaign:
“Launch took the time upfront to listen to the challenges we were facing in real estate market before they developed our 2012 campaign. The outcome has allowed us to have a fully integrated campaign that has helped to overcome objections and produce sales. Currently we have exceeded our YTD goals and believe that the campaign has had a direct impact on our success. Bravo!”
