Launch celebrates ten years.
In spring 2012, the ladies of Launch headed up to the Aspen Short Film Festival to recharge our creative engines and celebrate our first decade in business (hard to believe we opened our doors back in 2002!) Special thanks to Christina Schroeder, chief rouser at rabble+rouser for joining the party, which included low-carb healthy breakfasts followed by buckets of wine!
Take the Keller Homes Test Drive.
Keller Homes is a family-owned homebuilder in Colorado Springs, and one of Launch’s longstanding clients. This spring we created a TV, radio, and online campaign for Keller to generate traffic and qualified leads. The Test Drive campaign offers a 15 minute look ‘under the roof’ to demonstrate how Keller Homes are designed and built differently. Pam Keller, Vice President of Sales and Marketing, shared these kind words about our work on the campaign:
“Launch took the time upfront to listen to the challenges we were facing in real estate market before they developed our 2012 campaign. The outcome has allowed us to have a fully integrated campaign that has helped to overcome objections and produce sales. Currently we have exceeded our YTD goals and believe that the campaign has had a direct impact on our success. Bravo!”
Jesus, we love you.
Launch teamed with Director Jesus Fuentes of ideasQueFuncionan to produce a Spanish version of LiveWell Colorado’s awakening TV spot this spring. The :60 spot features a multi-generational Hispanic family and educates viewers that obesity is not as extreme as we might think – inspiring members of Colorado’s Hispanic community to find out their own weight status.
Winning recognition for LiveWell Colorado.
Our work for LiveWell Colorado is the first social marketing campaign in the nation that seeks to visually correct the perception of obesity, and in doing so, create a personal connection to the issue. The campaign has been noticed locally and nationally for its strategic and creative thinking. Awards include a platinum MarComm, gold Davey, silver Telly, People’s Choice at the Denver 50 and a finalist recognition in the PR News Nonprofit PR Awards. Of course, we think the real juice is that over 500,000 Body Mass Index (BMI) checks have been done on the LiveWell Colorado website. Kudos to our amazing interactive partners at rabble+rouser.